JEDDAH mixed use development is a landmark development that comprises of retail, offices, hotel, serviced apartments and residential accommodation. The masterplan integrates 3 towers in a dynamic manner ranging from 160 to 360 meters height with an overall building area of 600,000 square meters. The development is designed to become an iconic symbol on the skyline of Jeddah .

The brief called for a completely interlocked, full of functions project that reflects the values and lifestyle of Middle-Eastern society and Arabic culture. AMA responded to the brief with a masterplan that positions the functions in a dynamic manner creating a mini urban-plan which evolves almost organically as a city would. This will encourage a Live - Work - Entertain lifestyle that will help turn the development into one of the most sought after mixed use developments in the Kingdom.