Riyadh Urban Design Studies
riyadh, ksa
AMA was commissioned to develop a series of urban design studies for a new district within the city, working closely with the PIF client to shape a visionary masterplan.
The process began with an in-depth analysis of massing strategies based on the allocated GFA, ensuring an optimal balance between density, functionality, and aesthetics. Drawing from both local and international benchmarks, AMA refined the district’s character by carefully considering facades, materials, and the quality of the public realm.
The masterplan features a dynamic mix of urban environments, from intimate low-rise neighborhoods to grand eight-story boulevards, integrating office, residential, and hospitality components.
With a strong emphasis on pedestrian experience, human scale, and a contemporary interpretation of regional architecture, the design creates a vibrant, livable district that seamlessly blends tradition with modernity.
